A few years back, while serving as CMO at Waud Capital Partners and overseeing marketing across their healthcare portfolio, I created this video to walk through a framework for how multi-location healthcare companies should think about marketing.
While some of the tools have evolved — especially with the rise of AI and automation — the core principles still apply. The playbook for growing patient volume and retaining it hasn’t changed much.
This video breaks down what can look like a complicated ecosystem into clear, actionable parts: how to acquire new patients, convert leads into visits, retain existing ones, and re-engage those who’ve gone quiet. It also includes a walkthrough on building custom marketing dashboards using free tools to unify performance tracking across platforms.
Still a solid foundation for any fast-growing healthcare group trying to scale efficiently.
