Full Rebrand in 4 Months with $2.1B Series C

Keith's team led the rebrand from Hotel Engine to Engine, delivering a full-scale transformation across product, brand, and site—without losing SEO or momentum ahead of the company’s Series C.
KEY RESULT
60+
top-tier earned media placements and no decreases in revenue due to rebranding
Challenge
Hotel Engine needed a full rebrand across all digital and product surfaces before announcing a major funding round and new product lines.
Solution
The team delivered a company-wide rebrand, from naming and domain acquisition to product redesign, site rebuild, and coordinated media outreach.
Company
Engine
Industry
Travel Tech / SaaS
Services
CMO

As Hotel Engine prepared for its Series C, the company needed a brand that reflected its evolution from hotel-only bookings to a full travel platform. Over four months, Keith’s team led the rebrand to Engine—a transformation that touched every part of the company, from product to press.

What was delivered:

  • A new name, Engine, along with acquisition of the engine.com domain
  • A full brand identity system including logo, colors, fonts, and tone of voice
  • A complete rebuild of the website, covering thousands of content-rich pages
  • Product design updates across desktop and mobile for a consistent user experience
  • Coordinated expansion of the product to include flights and car rentals, positioning Engine as an all-in-one travel platform for business
  • Multiple brand videos, visual assets, and documentation to support internal and external launch
  • Deep collaboration with engineering, product, marketing, and leadership to meet tight timelines

Results:

  • 60+ earned media placements, including features in Fortune, Forbes, and The Wall Street Journal
  • Despite migrating to a brand-new domain, SEO traffic surpassed historical benchmarks within 45 days
  • Series C valuation reached $2.1B, up from $1.3B in 2021—even as market multiples dropped from 33x to 9x revenue
  • The rebrand helped position Engine as a market leader at a time when many peers were facing valuation cuts or stalled growth

What started as a high-risk rebrand became a launchpad for scale—driving media, product adoption, and investor confidence.

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