Services

Strategic Marketing with
Full-Funnel Attribution

From full-funnel revenue attribution to campaign performance, Keith helps teams scale what works and track every dollar back to outcomes.
Fractional / Interim CMO
Revenue Attribution
Demand Gen & Campaigns
Fractional / Interim CMO
01
Many companies don’t need a CMO forever. Keith steps in to build the right foundation, fast-track strategy and execution, then hands off a clear playbook the internal team can run.
Builds strategic plans aligned with business goals
Launches execution quickly while refining team focus
Mentors directors and managers for long-term success
Prepares a full transition plan before stepping out
Who it’s for
Companies in transition, post-investment, or scaling quickly but not ready for a full-time CMO.
Outcome
A strategic marketing foundation, fully operational campaigns, and a team ready to execute long after Keith transitions out.
Attributing Marketing Spend to Revenue
02
Keith builds attribution systems that tie marketing efforts directly to revenue. His work helps teams understand what's working, where to invest, and how to optimize for ROI.
Develops KPI frameworks based on CAC, LTV, and payback
Creates dashboards that connect ads to revenue
Integrates CRM, EMR, call tracking, and ad data
Enables teams to make real-time performance decisions
Who it’s for
Growth-stage companies, private equity teams, or marketing leaders who need to prove and improve ROI.
Outcome
Clear visibility into how marketing drives revenue, enabling smarter decisions and budget alignment.
Demand Gen & Campaigns
03
Keith develops and manages campaigns that generate qualified leads and move them through the funnel. His approach combines strategy, creative, and analytics to drive consistent performance.
Builds and launches campaigns without relying on agencies
Creates ads, landing pages, and videos in-house
Drives patient acquisition and B2B lead generation
Tracks / optimizes results with real time dashboards
Who it’s for
Marketing leaders who need more qualified pipeline and better campaign execution.
Outcome
High-performing campaigns that generate demand, convert leads, and provide full-funnel visibility.
Work
Full Rebrand in 4 Months with $2.1B Series C
Keith's team led the rebrand from Hotel Engine to Engine, delivering a full-scale transformation across product, brand, and site—without losing SEO or momentum ahead of the company’s Series C.
Result
60+
top-tier earned media placements and no decreases in revenue due to rebranding
Hyper-Personalized ABM Ads Drive Pipeline
Keith helped Brightfin increase form submissions and deal pipeline by building a scalable 1:1 ABM digital ad strategy tailored to ServiceNow enterprise buyers.
Result
4.5x
higher pipeline from target companies vs. generic campaigns
Using Forward Booking To Grow Revenue
By building a custom dashboard to track forward-booking behavior, Keith helped drive a 27% increase in weekly bookings and created a no-cost strategy to grow patient retention.
Result
+27%
increase in weekly bookings over 3 months
Converting More Phone Leads: 17% to 49%
Keith helped a healthcare company identify breakdowns in the booking process and increased lead conversion by centralizing intake and training a dedicated team—driving 80% more appointments without increasing ad budget.
Result
+80%
increase in booked appts in 6 months
Improving Ad Performance with Smarter Dashboards
By visualizing ad spend against performance, healthcare companies can uncover quick opportunities to reduce waste and increase conversions, even without full patient-level attribution.
Result
+57%
increase in campaign conversions
Boosting Referrals with Data-Driven Sales Tools
Keith built a CRM and real-time physician reporting tool that helped Apotheco’s reps lead with outcomes, not brochures—resulting in a 38% increase in referrals in just 4 months.
Result
+38%
increase in physician referrals in just 4 months